Foreign Exchange Market Summary Finance Essay - Free Essay Example

Sample details Pages: 4 Words: 1179 Downloads: 8 Date added: 2017/06/26 Category Finance Essay Type Argumentative essay Did you like this example? The proceeding textual work summaries both the fundamentals and mechanisms of the gold standard, and highlights the functions of the worlds major foreign exchange markets. The foreign exchange market is a global entity. The foreign exchange market (FOREX) is dissimilar to a market like the Hong Kong Stock Exchange, the New York Stock Exchange, and the Australian Securities Exchange, where trades of stock are conducted in centralized locations. In the FOREX market major international banks that participate in currency trading for risk-seeking investors who do not mind engaging in speculation. Currency is bought, sold, and traded (swapped) through the foreign exchange market. The exchange rate is determined independently by each bank yet will essentially is determined by the driver of supply and demand. Employing two rudimentary systems to establish the exchange rate between nations, the floating exchange rate system (free-floating and managed-floating), and the fixed exchange rate system, the foreign exchange market may be described as a market where the value of one nations currency is converted to another national monetary equivalent. Under the fixed exchange rate system, the exchange rate converts one countrys currency into anothers anchored in a pre-established fixed rate established by a countrys government and cannot be altered because of change occurring in a private market or with regard to supply and demand for that currency. The floating exchange rate is the exchange rate for transferring one nations currency value into another nations currency, and governed by the supply and demand for that currency in a private market operated by international banks. Because this form of exchange is dependent upon current exchange rates (values and variables), the rate of exchange does not always prove to be a profitable move. Moreover, values may be appreciative or depreciative. For instance, the dollar appreciates with respect to the yen if the yen to dollar exchange rate rises and conversely, the dollar depreciates if the yen to dollar exchange falls. Monetary exchanges that transpire over the telephone or via other electronic util ity are termed, over-the-counter. Spot exchanges occur instantaneously. Don’t waste time! Our writers will create an original "Foreign Exchange Market Summary Finance Essay" essay for you Create order On December 22, 1717, Sir Isaac Newton, master of the English mint, established the price of gold at 3 pounds, 17 shillings, 10.5 pence per ounce. England was then on the gold standard and stood willing to convert gold to currency, or vice versa, until World War I, except during the Napoleonic Wars. During that period, London was the dominant center of international finance. It has been estimated that more than 90 percent of world trade was financed in London.(Ball, et al., p.147, 2006) Akin to Sir Isaac Newtons ideals, each country set a certain number of units of its currency per ounce of gold, and the comparison of the numbers of units per ounce from country to country was the exchange rate between any two currencies on the gold standard. The gold standard is the recognized benchmark to which currency is calculated in relation to its gold equality value and where currency is exchangeable for a specific amount of gold. Since, the gold standard was espoused by the bulk of industria lized or trading countries. Under this standard, paper or coin currency may be exchanged for its equal value in gold. Essentially, individuals were permitted to exchange cash or coins for pure gold. Due in part to this open exchange for gold, governments were to maintain gold reserves of adequate proportion to satisfy these gold exchanges. While the majority of worldly nation held dollars, pounds, or gold in their reserve, the United Kingdom and the United States held the needed gold in reserve. With regard to the gold standard, World War I and the Great Depression signaled eras of dramatic change. In 1933, when President Franklin D. Roosevelt outlawed private gold ownership (except for the purposes of personal adornment (jewelry), the gold standard effectively evaporated in the United States of America. Officially, the U.S. went off the gold standard in 1971. Until recent years, the gold standard was all but abandoned. Advocates, like Jacques Rueff, hold that the gold standard as a form of international monetary is quite practical. Why? The monetary purchasing powers of nations operate independently, free from government and political policy influence. Under this system no one country, despite size, economic status, or BOP can produce more currency than its reserve worth. In other words, under this advantageous system of control, the gold standard limits the power of governments to regulate the price of inflation by production of excessive currency; forming an effective mea ns of evading inflation and unemployment. Advocates also edify that gold is an asset that is superior to any form of world currency. Additionally, and importantly in a world of international trade, no government, be it foreign or domestic is able to produce currency that is not recognized under the statues of the gold standard. Likewise, the gold standard system prevents any nation from expanding its supply of currency in efforts to compensate for its debts. The international gold standard system is one of tender, whereas exchange rates are at fixed priced and a system in which exchange rates between countries are at the fixed level. If the rates rise or fall the gold standard rate would be fixed shifting gold from one nation to another nation. This generates certainty for international trades and affords the luxury of exchange rate patternization. Yet, the gold standard is interlaced with its share of negative characteristics. The largest negativity or downplaying attribute is the simple fact that countries without any or little gold are at a competitive economic disadvantage. Separately however, this drawback is an advantage to the United States the second largest gold mining nation in arrears of South Africa. The largest part of gold mining within the U.S. transpires on federally owned domain, and the grounds in Nevada being the principal source for domestic gold. Second, without an expanded money supply, the economy may stagnate. Obviously, if gold denominations are minted again; individuals will perpetrate acts of gold hoarding, removing gold from circulation. In sharp contrast to what proponents claim, those in opposition to a gold standard believe that nations would be incapable of protecting from a disaster occurring in another nation, exemplary in the case of a depression. Also, as is true with all commodities and most utilities like petroleum, gold market price fluctuates; and therefore does not possess a fixed rate suitable for currency exchange. Others find the observation that there is an inadequate supply of available gold to permit economic verve and continued growth. Last and most important of all for all who live here is that should the world opt to change to an international gold standard, at present rates, the U.S. does not even have an adequate amount of on-hand gold to reimburse its debt owed to foreign investors. Perhaps a desirable solution, which both the advocate and opponent would find comfort in is that an absolute and universal value be placed upon gold; paving way for a gold standard in the truest sense, standard never fluctuating. No, thats has been tried before by the Gold Pool.

Analysis Of Oliver Twist, A Christmas Carol, And A Tale Of...

Oliver’s Twisted Story In February of 1837, Charles Dickens’s first installment of Oliver Twist was published. These installments continued to be published monthly until April of 1839. London during this time period was split almost directly down the middle, the upper class and the lower class, the middle being almost nonexistent. In the nineteenth century, the English government was ran adjacent with the church, although the harsh truth of lower class cruelty corrupts this image. The country, despite its relationship with the church, did not run on the concept of Christianity but the warped perceptions of the Bible and the desire for money. Charles Dickens’s Oliver Twist unknowingly sparked the social changes in nineteenth century London by exposing the harsh conditions of the lower class through the life of an innocent child. Charles Dickens, born February 7, 1812, wrote many classic novels including Oliver Twist, A Christmas Carol, and A Tale of Two Cities. Dickens grew up in a lower class family, because of that his father, John Dickens, was arrested and put in jail for debt when Charles was twelve years old. Soon after this, Dickens had to stop school and go into work at Warren’s Blacking Factory, a shoe polish factory (Cody). By the time his father was released and Dickens was able to leave the factory, he had already suffered through many harsh conditions that affected him for the rest of his life. The feeling of abandonment and betrayal he felt from that soon becameShow MoreRelatedNarrative techniques of Charles Dickens in Oliver Twist and David Copperfield6299 Words   |  26 Pagesthesis Charles Dickens’s â€Å"Oliver Twist† and â€Å"David Copperfield†: Two novels compared (Narrative techniques) Mentor: Student: Dr. Muhamet Hamiti Arbnesha Kusari Table of Contents 1. Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦3 2. Biography of Charles Dickens†¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦....4 3. Oliver Twist†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.5Read MoreDavid Copperfield9349 Words   |  38 PagesDavid Copperfield by Charles Dickens†¦. Analysis by: Shrook Essam El-Din Table of Contents: a- Abstract . b- Charles Dickens life . c- Similarity between Charles childhood and David Copperfield . d- Autobiographical Elements of David Copperfield . e- Plot summary . f- Major themes . g- List of references . a- Abstract : David Copperfield captured the hearts and imagination of generations of readers since the day of its publication. Charles Dickens chose the mainRead MoreProject Mgmt296381 Words   |  1186 PagesLeadership Chapter 2 Organization Strategy and Project Selection 1.4 Projects and programs (.2) 1.4.1 Managing the portfolio 1.4.3 Strategy and projects 2.3 Stakeholders and review boards 12.1 RFP’s and vendor selection (.3.4.5) 11.2.2.6 SWAT analysis 6.5.2.7 Schedule compression 9.4.2.5 Leadership skills G.1 Project leadership 10.1 Stakeholder management Chapter 11 Teams Chapter 3 Organization: Structure and Culture 2.4.1 Organization cultures [G.7] 2.4.2 Organization structure

Understanding Customer Relations for Optus Pty. Ltd -myassignmenthelp

Question: Discuss about theUnderstanding Customer Relations for Optus Pty. Ltd. Answer: Introduction The kings of the market are the customers and hence developing relation with them has been considered as one of the empirical task for any of the business organization. Establishing and enhancing relations with the customers will be proven beneficial for the business entity on various grounds. In simple terms, the concept of CRM (customer relationship management) has been referred to the tools, mechanisms, practices and procedures adopted by the business enterprises for interacting and analyzing the data of the customers throughout the customer lifecycle. The prime objective of this mechanism is enhancing the services offered to the customers and thus driving desired outcomes (Fitzgerald, Kruschwitz, Bonnet and Welch, 2014). In todays era, every organisation needs a digital technology to promote its services and products and enhances the visibility of an organisation. These tools enhance customers behaviour by improving their experiences and building trust among customers. The below presented report analyses the use of digital technology, social media and websites for advancing the CRM and also the relationships with the customers of the Optus Pty. Ltd is second largest telecommunication brand name in Australia. Use digital technologies for enhancing the visibility Organisation use digital technology to enhance the visibility by using apps, websites or social media platforms. Digital technology helps an organisation to reach to wider audience and learn more about the competitors market. These technologies are also used to promote the goods by launching new programs to reach to larger customers and gain branding. Digital marketing is an easy tool or better marketing and creating awareness among the audience. It impacts the customer behaviour by boosting customer experience. It helps in building loyal customers that improves customer engagement (Sia, Soh and Weill, 2016). These tools help an organisation to design plans accordingly to the competitors. Numerous digital technologies are available but focusing on social media platforms to develop customer relationship management. Social media platform touches every door of customers. For business perception social media helps in making good profit by showcasing the products online. Social media plat forms also allow users to give feedback so that improvement can be made. Social media is a cost effective approach as marketing plans are designed according to the customers interest (Matt, Hess and Benlian, 2015). Products and services are advertised on social media platforms, as everyone is present on the social media sites so that they will become aware about the services. Optus Pty. Ltd use these digital technologies to improve its services by gaining responsible growth in the society. They promote their services for economic growth and have beaten their competitors in the market. As Optus has started developing new digital products and services by providing new ways to people for communicating the information. For example, previously things which were done are now done electronically (Barrett, Davidson, Prabhu and Vargo, 2015). Optus use various digital technologies for exploring the products digitally. They develop products and services using mobile devices by suitable applications. The digital portfolio of the company is also available that covers all the cloud based services available like online storage and backup plans. They have effective digital services available which enable them to take proper backups. They offer their services on any device may be mobile phones or computers. The business organizations have a need of to evolve for addressing the changing business trends and landscapes (Barrett, Davidson, Prabhu and Vargo, 2015). And generally, making expenses on IT has been considered as the fulfilment of one of the basic and prime requirement for any of the business corporations and same is with Optus. As Optus is a telecommunication brand the digital platform will be proven advantageous on various grounds. Digital transformation has been defined as the methodology in which the business corporations transform and develop business models, and cultures by utilizing digital technologies. The below presented are some of the advantages that will be attained by Optus in terms of enhancing customer relation by adopting digital technology: Empower employees to work better, smarter and faster One of the basic needs for any of the business organization is that the employees should work smarter, faster and better and this is to be done for attaining the expected goals. And this is made possible by providing them with innovative solutions for interacting collaborating and exchanging data without any restrictions (Fitzgerald, Kruschwitz, Bonnet and Welch, 2014). Being innovative worker will be leading the employees towards advancements in their performance and productivity and delivery of services. Better performance and delivery of services within Optus will tend to bring an enhancement in the services offered and establishment of strong bonds will also be made possible. The below presented are some of the methodologies through which the digital technology will be advancing the customer relations within Optus: The objective of Optus in terms of customers relations management is creating steadfastness. There's no preferable method to do that over to offer quality items and benefits and to be receptive to the clients. Be that as it may, as new innovations have come to market to make it less demanding for organizations to give client benefit, they may likewise be expanding the quantity of channels through which the workers cooperate with clients and the multifaceted nature of those connections (Valentine and Stewart, 2015). Accenture, the innovation counselling firm, recommends that organizations that need to utilize innovation to raise the nature of their client benefit centre around the accompanying: Data administration and examination: Utilizing information gathered from client to break down their inclinations. Insight-driven advertising: Picking up bits of knowledge into your business from client information so you would more be able to successfully target showcasing. Marketing computerization. Streamlining and robotizing business procedures to enhance proficiency and minimize expenses (Straker, Wrigley and Rosemann, 2015). Self-benefit advancement: Discovering routes for clients to associate with your business when they need. Workforce viability: Urging your staff to grasp new ways enhancing client treatment by giving apparatuses and preparing to convey better administration. Optus maintains the customer relationship management by serving the products that meet the expectations of customers by delivering the services in a way that long term trust is built. As for Optus customers satisfaction is the major concern (Rodriguez, Peterson and Ajjan, 2015). They maintain the relation by keeping them in touch and introducing new ideas to beat the challengers serving the same products. Moreover, there are some prime areas in which the digital technology will be providing advantages to the business corporations in engendering customer loyalty by advancing the customer services: Websites: Optus Pty. Ltd should provide feedbacks and also allowing ground and space to the customer where they are able to revert and give their opinions freely and seek answers from others will be proven a significant step in developing relations with the customers (Jaber and Simkin, 2017). Emails: Making use of emails for regular interactions with the customers, replying on their queries and acknowledging their feedbacks will be proven an advantageous step for Optus in terms of developing and advancing relations with the customers. Communications: Amalgamating communications will be proven beneficial for the entity as in case if the customers have sent a voice note with the email few days ago. Use of social media for advancing customer value and experience, building customer loyalty Considering social media platforms like Facebook and twitter, they are used for promoting services delivered by Optus as these sites are easy to use and have engaged audience of every kind. Facebook can be considered as the most active social media platform because majority of population is active on Facebook all day long (Palacios, Pealvo, Stantchev and Misra, 2017). Other than that twitter is also useful as it engages customers by simply posting services and gaining interest from audience. These channels are beneficial for Optus to gain more customers. Digital marketing can be treated as a best marketing channel for engaging new customer or keeping the old customers stable. Social media marketing helps in expanding the business by providing various facilities through promotion. Optus being a telecommunication company helps in nurturing the customer relationship by promoting the services and offers in the section where wider audience are present. The business organization focuses on keeping the customers stable and for a longer run this is attained by posting the offers on regular basis (Mozaheb, Alamolhodaei and Ardakani, 2015). This helps in pitching the customers by actually providing what they want. Moreover, social media plays a significant role in increasing and driving the value and experience of the customers (Kaur, 2016). Driven by innovation, the client journey has been considered not any more consecutive. It's hard to achieve clients given the quantity of channels accessible to them on the web. The sheer volume of messages went for leaders makes it trying to emerge among contenders and a since quite a while ago, divided purchasing venture makes it hard to remain best of brain. Basically, the purchaser is presently in full control (Kumar, 2015). Social media will offer Optus the capacity to affect a client's choices and conduct at each phase of the purchasing venture, so it's nothing unexpected that social is turning into a favoured channel for organizations around the globe. As per Hootsuite and We Are Social's recent Digital in 2018 report, worldwide online networking use has expanded by 13% over the most recent a year, achieving 3.2 billion clients (Maven 2018). This implies 80% of the world's web clients are likewise dynamic online networking clients. This dynamic has perpetually adjusted the client travel as customers and B2B experts progressively lead explore, settle on purchasing choices, look for help, and suggest marks on social. One of the biggest and empirical organizational goal of any of the business firm is not only creating customer satisfaction but also developing and generating customer value. There are some factors or elements that can be provided by Optus for offering and increasing customer value: Quality products and services Value pricing Unique and differential services and products Offering a feeling of belongingness and togetherness by making them feel that they are part of the firm or are a part of the group (Nair, Khasgiwala, Mishra and Student, 2016). Social media has been considered as a supporting marketing strategy that can be adopted by the business corporation for increasing the customer value. Social media can be an integral element a supportive marketing strategy and communication channel for spreading information about the features and characteristics of the products and services (Josiassen, Assaf and Cvelbar, 2014). It has been observed that the customer largely trusts and depends on the opinions posted on the social networks and platforms as compared to the commercial messages. This as a whole will also lead the customer to show their repeat intention and will result in an increase in the customer loyalty. Implications of digital technology tools for systems and processes and strategic customer management Digital technology has been proven as a revolutionary concept and has provided the business environment with varied range of advantages. One of the prime benefits of the making adoption of this mechanism is proper management and advancement of the customer relationship (Dar and Ahmad, 2015). Optus one of the leading brand names in the sector of telecommunication and for attaining high peaks of success and growth implementation of digital technology will be proven an effective step towards advancing the relations with customers. Moreover, making use of other mechanisms and tools of digital technology such as e-mails, social media will also aid the entity in enhancing the relations with the customers all over the globe. Conclusion In the limelight of the above executed analysis it has been inferred that making use of digital technology for enhancing the customer relations and increasing their value and experience will be proven an advantageous step. Optus a telecommunication brand in Australia needs to make adoption of digital technological tools for developing CRM. Bibliography Barrett, M., Davidson, E., Prabhu, J. and Vargo, S.L. (2015) Service innovation in the digital age: key contributions and future directions. MIS quarterly, 39(1), pp.135-154. Colomo-Palacios, R., Garca-Pealvo, F.J., Stantchev, V. and Misra, S. (2017) Towards a social and context-aware mobile recommendation system for tourism. Pervasive and Mobile Computing, 38, pp.505-515. Dar, W.M. and Ahmad, M. (2015) Impact of Customer Relationship Management Capabilities on Organizational Performance with CRM Technology as Mediator. Arabian Journal of Business and Management Review (Oman Chapter), 4(10), p.30. Josiassen, A., Assaf, A.G. and Cvelbar, L.K. (2014) CRM and the bottom line: Do all CRM dimensions affect firm performance?. International Journal of Hospitality Management, 36, pp.130-136. Fitzgerald, M., Kruschwitz, N., Bonnet, D. and Welch, M. (2014) Embracing digital technology: A new strategic imperative. MIT sloan management review, 55(2), p.1. Jaber, F. and Simkin, L. (2017) Unpicking antecedents of CRM adoption: a two-stage model. Journal of Strategic Marketing, 25(5-6), pp.475-494. Kaur, S. (2016) Importance of Customer Relationship Management (CRM) in the Indian banking Sector. Imperial Journal of Interdisciplinary Research, 2(12). Kumar, V. (2015) Customer relationship management (CRM) in services companies. International Research journal of Management Sociology Humanities, 6, pp.521-525. Matt, C., Hess, T. and Benlian, A. (2015) Digital transformation strategies. Business Information Systems Engineering, 57(5), pp.339-343. Maven, M. (2018) Marketings role in driving customer value through social media [Online]. Available from: https://www.martechadvisor.com/articles/social-media-marketing-2/marketings-role-in-driving-customer-value-through-social-media-2/ [Accessed on 12th April 2018]. Mozaheb, A., Alamolhodaei, S.M.A. and Ardakani, M.F. (2015) Effect of customer relationship management (CRM) on performance of small-medium sized enterprises (SMEs) using structural equations model (SEM). International Journal of Academic Research in Accounting, Finance and Management Sciences, 5(2), pp.42-52. Nair, A., Khasgiwala, R., Mishra, S. and Student, S.S. (2016) Improving Customer Relationship Management Using Data Mining. International Journal of Scientific Engineering Research, 7(2). Rodriguez, M., Peterson, R.M. and Ajjan, H. (2015) CRM/social media technology: impact on customer orientation process and organizational sales performance. In Ideas in Marketing: Finding the New and Polishing the Old (pp. 636-638). Germany: Springer, Cham. Sia, S.K., Soh, C. and Weill, P. (2016) How DBS Bank Pursued a Digital Business Strategy. MIS Quarterly Executive, 15(2). Straker, K., Wrigley, C. and Rosemann, M. (2015) The role of design in the future of digital channels: Conceptual insights and future research directions. Journal of Retailing and Consumer Services, 26, pp.133-140. Valentine, E. and Stewart, G. (2015) January. Enterprise Business Technology Governance: Three competencies to build board digital leadership capability. In System Sciences (HICSS), 2015 48th Hawaii International Conference on (pp. 4513-4522). IEEE.

Evaluating The New Line of Production

Question: Describe about the Evaluating of The New Line of Production. Answer: 1. Analyzing these two I would say it would be wise to venture into the new line of production of organic cosmetics. Norton points the fact that they are supposed to work on moving into organic cosmetics quickly as she sees that they could become the leader of the universe in a short while (Berle, 1993). She backs this up by the fact that the company has a good reputation and an excellent brand recognition Norton believes that the continued trajectory in the market and the launch of the new cosmetic line could increase Seasides revenues by 75% by the coming year. She estimates that if the company would raise prices on seasides skincare line of production by 10% and lower line by 5% then the company would be at an absolute position to fund the development of the proposal suggested by Suriala. She supports this after doing some rudimentary business plan provided they maintain their yearly growth rate (Houben, Lenie and Vanhoof, 1999). Mackintosh weighing the options of launching the new proposed line of production could prove disastrous. She believes that the current market for organic personal care is fragmented as shown by the research they did last January (Robinson, 2006). However she forgets that the market for organic foods in the 1990s wasnt so much appreciated by the consumers but as the years went by as the consumers realized the dangers associated with continuous exposure to chemicals in the non-organic products they started shifting their preference to the organic ones and there has been a continuous growth of roughly 10% on the organic product market since then (Berle, 1993). The same can happen people will start realizing the dangers of inorganic cosmetics and shift their interest to the organic ones and if the company will have engaged in its production then there will be a tremendous growth in revenue and Nortons 75% target of revenue could be realized rate (Houben, Lenie and Vanhoof, 1999). The res earch also revealed that the slightest price increase would make the company lose their existing customers and they really can't afford that. Mackintosh supports her opinion by saying that raising the prices of their current product could be dangerous especially now that they have to catch up to the growth of the last couple of years and do some planning (Hargroves and Smith, 2013).However, Mackintosh provides a better plan that if they could increase the coming years revenue by 25% by channeling their focus on increasing their retail distribution of the current products. He claims that by increasing their retail distribution they have a better chance of expanding internationally unlike starting a cosmetic line of production which could drain their resources and even affect the existing brand (Hargroves and Smith, 2013). This fact provides a clear proof that Norton is an entrepreneur and sees an opportunity, a potential market gap and wants to use the resources of her company to fill the gap. Mackintosh, however, provides an opposition, she clearly is not ready to take a risk ( Mircea, Ghilic-Micu and Stoica, 2011). She bases her claims on how currently the companys financial situation is. She goes ahead to support her arguments with a research done to determine the consumers take on the proposed line of production that Norton wants to venture in saying it proves very risky (Bloisi and Hunsaker, 2007). However, Norton already did analysis on how the business is going to come up with the capital to finance the new line of production. She sets hers focus on the reward of a 75% increase in revenue. The company is definitely poised for future success. If they are to conduct several market research then they would have a better and clear vision of the consumers wants. Given the recent trend of a shift of preference from inorganic to organic products and the statics giving the facts that although the organic skin care growth is much higher than that of organic cosmetics but their growth forecast as per the year 2020 are similar ( Mircea, Ghilic-Micu and Stoica, 2011). Although the market research also revealed that that the slightest price increase would make the company lose their existing customers but if the two are to settle on a middle ground and Norton accepts Mackintoshs suggest that they increase the coming years revenue by 25% by focusing on increasing their retail distribution of the current products then they could have enough capital to start the new line of production that Norton proposes. By increasing their retail distribution they have a better chance of expanding internationally and this will give the absolute financial basis in which they can start and run the new line of production (Bloisi and Hunsaker, 2007). 2. Sarah Norton should deal with her difference with Mackintosh by accepting to expand the line of production and establish new distribution links into new areas (Baron, 2006). By so doing they would increase the income revenue by 25% as Mackintosh suggested then at the very time convince Mackintosh into venturing into the new line of production and because they now have the capital they will be no need of trying to maintain their yearly growth rate and raise prices on seasides skincare line of production by 10% and lower line by 5% since they will have the capital with them. Just like in the years before 2010 Norton had a vision of expanding Seashore into a new customer segment and still Mackintosh was in contrast. Although the company did undergo some challenges and decided to give off the project to Roland they finally emerged very successful as the risk was taken and the rewards were realized (Drummond, 2009). 3. If Sarah Norton isnt able to persuade Mackintosh of her business opportunity. Then she will have an option of using her personal saving and venture into the business (Drummond, 2009). She can also team up with people like Roland who founded a manufacturing of organic personal care commodities and also who happens to be so good in the entrepreneurial drive in resolving manufacturing challenges and together they can start the production of organic cosmetics. Another option since Norton is the majority shareholder she can just endorse her plan and put everything in action by trying to maintain their yearly growth rate and raise prices on Seasides skincare line of production by 10% and lower line by 5% and get enough capital and start the production of organic cosmetics as she desires then drive the company towards her 75% revenue increase goal (Baron, 2006). References Baron, R.A., 2006. Opportunity recognition as pattern recognition: How entrepreneurs connect the dots to identify new business opportunities. The Academy of Management Perspectives, 20(1), pp.104-119. Berle, G., 1993. The green entrepreneur: Business opportunities that can save the Earth make you money. Bloisi, W., Cook, C.W. and Hunsaker, P.L., 2007. Management organisational behaviour (2nd European edition). Berkshire: McGraw-Hill Education. Crilly, D. (2012). STAKEHOLDERS: THREAT OR OPPORTUNITY. Business Strategy Review, 23(4), pp.59-61. Drummond, H. (2009). How to be a successful entrepreneur. London: Kogan Page. Hargroves, K. and Smith, M.H., 2013. The natural advantage of nations: business opportunities, innovation and governance in the 21st century. Earthscan. Houben, G., Lenie, K. and Vanhoof, K., 1999. A knowledge-based SWOT-analysis system as an instrument for strategic planning in small and medium sized enterprises. Decision support systems, 26(2), pp.125-135. Mircea, M., Ghilic-Micu, B. and Stoica, M., 2011. Combining business intelligence with cloud computing to delivery agility in actual economy. Journal of Economic Computation and Economic Cybernetics Studies, 45(1), pp.39-54. Robinson, J., 2006. Navigating social and institutional barriers to markets: How social entrepreneurs identify and evaluate opportunities. In Social entrepreneurship (pp. 95-120). Palgrave Macmillan UK.